Clik here to view.
MAXIMIZING INTERNSHIP PROGRAMS
Internships today have become increasingly beneficial to both students and organizations: interns gain experience while companies get the opportunity to ‘test’ talent before hiring full-time...
View ArticleClik here to view.
Restoring Rationality To The International Art Market
Article first published in Forbes>> I recently attended the Sotheby’s exhibition that preceded the record-breaking billion dollar auction. The atmosphere was tense and charged with a current of...
View ArticleClik here to view.
DON’T BE A SOCIAL MEDIA BOT
When one searches ‘Twitter’ in Google Books, no less than 38,700 entries pop up. This abundant literature, which does not even include the media articles, the experts’ posts, nor the present article...
View ArticleMastering the Art of Thought Leadership
There has been much talk of late about the importance of thought leadership as a means of advancing brands and companies in the minds of their respective publics. The growing cacophony in the...
View ArticleGoing NoMad
Not quite. But we moved our office a few days ago to a very cool part of Manhattan: the NoMad district. No, it’s not about wandering around the island nor is it about sanity, it actually stands for...
View ArticleIf timing is everything, what time is it?
How do you spot a PR pro? Well, it’s not as hard as you think. Look out for the one with the holy trinity of the Watch, the Agenda and the Timer App. Whatever the specialty, whatever the industry, PR...
View ArticleWhat Were They Thinking?
Every day, New Yorkers are bombarded with images in the city’s subway system. Advertisements for the latest movie blockbusters, shopping destinations, public services and cultural exhibits abound. More...
View ArticleHow to deal with Grinches
The holiday season is upon us, sneaking up on us like it always does, and spreading its good cheer. But this year it’s been a bit solemn because of the events of the last few weeks that have moved us...
View ArticleClik here to view.
PR Is Strong with This One
As the Star Wars movie franchise continues to drive brands into a frenzy of bizarre tie-ins (see PR Week round up here) with its latest episode (I say latest when in fact it’s the first film in the...
View ArticleClik here to view.
PR to revive your New Year’s resolutions
The first month of 2016 is now over and for many, little – if any – progress has been made on their New Year’s resolutions. Every January 1st is another chance to push the reset button on career or...
View Article
